Amit Kukreja
A 227% Surge and a Lawsuit: The C3.ai Story Unfolds in the AI Sector

This article was edited by Andrew Salamon, head of content at Daily Palantir. You can follow him on twitter here
C3.ai, a company trading under the ticker AI, has experienced a sudden surge in its stock prices, rising by an impressive 227% year to date. Their stock, although lower in share float with approximately 104 million shares and a formerly small market cap of around 2 billion dollars, has sparked interest among retail investors looking for an AI-driven investment. However, recent controversy surrounding the company has cast a shadow on its seemingly remarkable growth story.
The company's evolutionary journey from its early days as Carbon Energy, then Carbon IoT, to finally becoming an AI-focused entity is intriguing, to say the least. With a history of strategic pivots towards more trending sectors, the company has helped stir interest and create a substantial business. Yet, there's a lot to question about C3.ai's business model and operational transparency.
No one disputes that AI is revolutionizing various sectors, and C3.ai could become a significant player in this space. Their consumption-based pricing model is one of their unique selling propositions and has the potential for substantial traction. But as with any company experiencing a rapid rise, questions start to surface, especially when fueled by retail investor interest due to an AI-focused ticker symbol.
Adding to this intriguing storyline is an ongoing investigation led by the lawyer who famously scrutinized Theranos, a company that was later revealed to be a fraudulent operation. C3.ai's CEO, Thomas Siebel, is now under the spotlight after discrepancies were discovered in his public claims regarding the company's sales force.
Siebel's statement that C3.ai had a massive sales force of 12,000 individuals working in partnership with Baker Hughes, one of their largest clients, raised eyebrows after it was found to be incorrect. Given that Baker Hughes contributes about 40% of C3.ai's revenue, this revelation becomes significant. Also, it's surprising to note that despite such a large sales force, the company has reduced its full-year guidance.
Investors have initiated a lawsuit, claiming that the stock price was artificially inflated due to the misrepresentation of the company's sales force size. If proven true, this could indeed be a serious blow to the company's reputation and could severely impact its future growth prospects.
CNBC's recent investigative journalism piece delved deep into the matter, uncovering a story of possible misinformation and deception. It suggested that Siebel's claims of a 12,000-person sales force working to sell their software were unfounded and that their true sales team size was likely considerably smaller.
These revelations have made C3.ai one of Wall Street's most discussed companies, with a significant increase in short-sellers who are betting against its stock. Additionally, an investor lawsuit is underway, alleging that Siebel misrepresented important metrics related to one of their largest customers.
The overall result of the lawsuit remains uncertain, with many tech and software lawsuits often ending in settlements or inconclusive outcomes. However, this controversy serves as a stark reminder of the hype around AI and the need for due diligence before investing in companies capitalizing on such trending technologies.
As we watch the C3.ai story unfold, it provides a cautionary tale for investors attracted to fast-rising tech stocks. While C3.ai may yet prove its critics wrong and emerge as a major AI player, the controversies surrounding it underscore the importance of transparency and integrity in the corporate world, especially in the high-stakes realm of AI.
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