Amit Kukreja
Palantir’s Bold Strategy with AIP: Insight from the Q2 Earnings Call

This article was edited by Andrew Salamon, head of content at Daily Palantir. You can follow him on twitter/x here
The Hero of Palantir's Earnings Call
During the latest earnings call for data-analytics giant Palantir, all eyes were on Bank of America analyst Mariana. Facing technical issues in the last two quarters, her ability to ask her questions was hampered. But this time, her question stood out, not for its complexity, but for its focus: the qualitative insights of Palantir's shareholder letter.
The letter revealed a significant nugget of information - a whopping 100 organizations are currently using Palantir's Artifical Intelligence Platform (AIP), with another 300 in active discussions to get onboard. What's astonishing is that these figures translate to a pipeline of 400 potential customers - none of whom, according to available data, have been monetized by Palantir in the context of AIP.
If one were to make a modest estimate, assuming each of these 400 customers contributes an average of $2 million annually, that’s an additional $800 million in annual recurring revenue (ARR). And remember, some big-ticket clients could be paying much more.
Generative AI: The Competitive Landscape
Introduced just rcently, AIP is the latest in Palantir’s suite of products. It's fascinating that amidst a crowded field of competitors each claiming superior generative AI capabilities, Palantir boasts a potential 400 customers in line for its offering. The truly insightful moment of the call was CEO Alex Karp on why AIP isn’t just a new product for Palantir, but potentially its future.
Mariana's pointed question also touched upon how AIP integrates with Foundry, Palantir's flagship product. The nuance here is crucial: Foundry acts as an ontology for data, while AIP provides the semantic layer on top. The symbiotic relationship means that if you have Foundry, plugging in AIP offers a seamless, structured view of data.
However, it was quickly clarified that Foundry isn't a prerequisite. The product strategy for AIP ensures that it can function without Foundry, Gotham, or Apollo, catering to clients who might not need the full suite of products.
Teaching Customers: A Unique Strategy
Another distinctive characteristic of Palantir’s approach, emphasized by Karp, is its educational component. He drew parallels between Palantir’s first product, which addressed a niche market in clandestine services, and AIP. Both products, in his view, are not just solutions to existing problems; they're teaching tools, illuminating potential issues clients might not even know they have.
When clients understand the challenges they face and the tangible benefits of the solution, it builds product loyalty and allows Palantir a significant amount of pricing power.
The Waiting Game
Concluding the call, Karp confidently addressed Palantir’s monetization strategy – or the lack of an immediate one. First, they're introducing the market to a powerful solution without an upfront cost. Once organizations realize its intrinsic value, Palantir will be in a commanding position to monetize, armed with a product its users can't do without.
In essence, Palantir’s play with AIP is clear: enlighten the market, showcase the platform's capabilities, and, when the time is right, monetize a product that has become indispensable to its users. The success of this strategy remains to be seen, but for now, Palantir has certainly grabbed the industry's attention.
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