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  • Writer's pictureAmit Kukreja

Palantir's Role In The Metaverse: Artificial Intelligence

This is part 2 of my two part series on Palantir's ability to play a major role in the metaverse.

You can read part 1 here.

Artificial Intelligence in the metaverse will be at levels that we cannot comprehend. Already, companies are having a hard time managing the datal in their regular companies. They get a ton of data from customers, accounting, sales, etc.

They also have to use machine learning to actually optimize all that data to make sense of it. They have to use artificial intelligence to make sure their advertising is good. They have to make sense of all the decisions that they have to make with that data in regards to their supply chain and logistics. Data and the business intelligence will power whatever the metaverse becomes.

Palantir has tons and tons of case studies, and that's why they're ultimately becoming very valuable right now. They've been able to solve all those integrated problems within the fabric of an organization.

But those problems pale in comparison to the problems that metaverse companies will have and a lot of these companies won't just be the facebooks and googles of the world.

Many of these companies will be startups, which is why foundry for builders, which is Palantir's initiative to actually work with startups, is a fantastic idea. They're getting first-hand experience of working with the next generation of companies that are likely going to build the metaverse. While larger incumbents will play a role, newer startups that approach the metaverse in a different angle have the ability to act quickly and actually get products to market in a more efficient way. They also don't have to worry about what wall street says about their plans.

Those companies are going to have a lot of data and the reason for this is because of what data engineering will look like in the metaverse.

Let's take a hypothetical example:

Let's say you're walking in a park in the metaverse. There is data around all the objects in that park and why those objects are in those certain locations. A swing set is in a certain location because we know what a swing set looks like at a park. Well it has to be in that location for a certain reason and there has to be data to be able to match why that swing set is there.

What happens when a virtual avatar (you) moves in the metaverse in a certain way on that swing set? Well then the swing set might have to move in a certain way as well to create a seamless experience.

There's certain dimensional relationships that happen within objects in the metaverse that have to be accounted for from a data perspective. The business model of the metaverse will likely be some form of advertising in in for at least some startups which means there will need to be advertisements and algorithms that actually are able to show the billboard for Louis Vuitton in a park.

Making Sense of Data

The question is how do you make sense of all that data and synthesize it at scale in order to produce business outcomes.

This is what Palantir is doing for the modern enterprise: you have tons of things in your supply chain tons of things in marketing and sales and finance you put all of it together in a centralized operating system and use very specific machine learning and artificial intelligence algorithms to make sense of that data and offer a business recommendation.

I think in the metaverse, there's going to be a lot of data that has to be understood and once that data is integrated within an organization they can make sense of it themselves but what we've seen with Palantir foundry is they have a software that is dedicate to make sense of that data.

The backbone of the metaverse will be being able to interpret real-time data to

actionable results. In the metaverse, we expect many things to be event-driven: walk up to the door and open the door - or you're in the park and you do something and things automatically and immediately change.

Irony of Palantir & The Metaverse

The irony of this entire article is that CEO Alex Karp has been vocal about not wanting to build the metaverse. His argument has been clear: problems exist on earth, we should try to solve those problems.

Regardless, if the metaverse truly does become a massive opportunity, it will be a question of AI & Big Data governing the trajectory of how big the metaverse can become. Palantir, if they execute correctly, can play a major role in the metaverse.

Here's why Alex Karp doesn't care about it.

Thanks for reading the article. If you'd like to get in contact, please @ me on twitter here or email me at

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